Direct mail is so last millenium, right? Ultra-efficient digital marketing seems all but certain to supplant actual paper marketing delivered by humans. It might be a little too soon to shut down the paper mills, though, according to a study by branding agency Millward Brown. The research project used fMRI brain scans to show that [...]
Understanding the Print Process
Before printing, a document is first converted to “plates.” There are a number of different materials for plates, the best being aluminium. Film negatives are created from the digital files and the images from the negatives are transferred to printing plates. A measured amount of light is allowed to pass through the film negatives to expose [...]